What’s Your Personal Brand? Ask Your Colleagues

Personal BrandBy now you’ve heard this piece of career advice a hundred times: Writing a resume isn’t enough. You have to "brand" yourself. But what does that really mean in practical, real-world terms? And how exactly do you go about it? Here’s an uncomfortable trick.

You Are Your Brand…Really

Our online identities are the first thing potential employers see, and our failure to craft them, massage them, and maintain them accordingly can do damage to our "brands" and threaten potential jobs or contracts.

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