How Freelance Tech Pros Keep Business Coming In Mark Feffer, April 3, 2018 9 min read Many a tech pro loves the idea of working for themselves. Freelancing is certainly a trend at the moment; within 10...
Tech Pros, Get Ready for ‘Crossboarding’ Mark Feffer, October 31, 2017 8 min read Chances are good there’s a lateral move in your future. Employers have finally figured out that not everyone...
Retailers Can Use Smartphones, Web to Steal Holiday Sales Kevin Fogarty, November 26, 2013 6 min read Retailers can net sales from young shoppers who 'showroom' in person and buy online Carrying a Web-connected...
Salesforce Acquires ExactTarget for $2.5 Billion Nick Kolakowski, June 4, 2013 3 min read ExactTarget allows companies to automate their marketing efforts. Salesforce will acquire ExactTarget, which builds...
Big Data, Advertising and the Erosion of Privacy Nick Kolakowski, May 3, 2013 7 min read Two screens from Google Now for iOS. It’s a product cycle familiar to anyone who’s worked with mobile apps or...
Foursquare Could Open Check-In Data to Advertisers: Report Nick Kolakowski, April 12, 2013 3 min read Foursquare allows users to “check in” to various locations via their mobile device. Foursquare looks ready to...
Oracle Adds Eloqua to Cloud Portfolio Nick Kolakowski, December 20, 2012 2 min read Oracle has agreed to acquire Eloqua, which builds cloud-based “marketing automation and revenue performance...
B.I. and the CMO’s Evolving Role Nick Kolakowski, September 18, 2012 6 min read A recent survey found that the majority of companies already employ marketing technologists. As Big Data provides...
