You Can’t Take on the World in One Day: Although You Can Try

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First quarter is almost finished, conference season just started and you need to fill roles, like your iOS developer position, so that you can start getting your product to market or fulfill on that promise you made to that one client.

Your challenge is that there’s not enough time in the day to do all of those things successfully at the same time. According to, “multitasking can reduce productivity by approximately 40-percent, according to some researchers.”

In the startup world, being distracted and not completing tasks in a timely manner can create negative user experiences and in some cases actually lead to a failed startup.

For example a company like Color, “an innovative photo sharing app that would merge users’ photo-streams together, based on location, or users who were simply good friends.” Their problem was that Instagram beat them to the punch with their user-friendly app. But then Color came back as an app, but the ship was already going in the wrong direction and couldn’t be turned around. Ultimately Color failed because of their not so friendly user interface and their continuous change of direction: their users never knew what to expect.

For an example of focus creating success, look at Voxy. They’ve focused on teaching English to Spanish speakers—and doing it well. So well that they have over 3 million users and $15 million in funding and have become well known in their market.

So to create success for your startup, start in smaller increments so your mountain doesn’t seem too big to climb in one day:

  1. Make a list. Anyone who knows me well knows that I love lists. Because lists keep my head on straight and allow me to focus and prioritize my day. They also enable me to not overcommit or take on additional tasks when my schedule is just too full to add anything else on.
  2. Take all the “fluffy” nondescript tasks off of that list. The fluffy stuff—can also be described as good ideas instead of great ones. You only have time for great ideas—the good ideas are good but they’re not going to set you apart.
  3. Prioritize, prioritize, prioritize. There’s not much to say here besides do everything in the order in which it needs to be done.
  4. Block out time in your schedule for different topics (i.e. marketing tasks happen at the end of the day, etc). By blocking out time it enables you to focus on the things that need to get done at that time—this way you are not distracted with other things and are only focusing on the topic at hand.
  5. Stick to your schedule. I’m just as guilty as the next person. But giving yourself 5 more minutes turns into 30 minutes or an hour later and you’re now behind on your next task.

By starting to look at time investments as good ideas versus great ideas, you are able to start focusing yourself and your team on the ideas that are going to make your startup successful!

That iOS developer could be the difference to beating a competitor to market, and like Voxy having 3 million users and $15 million in funding.

Dice is excited to create success, if you want to talk about ways to differentiate your organization, find passive candidates, and hire iOS developers or other hard to fill tech jobs: email me or call me 408-316-8640.