1-2-3: Taking the First Steps to Using Social Media for Recruiting

Facebook, Twitter, YouTube, blogs. Friends, followers and fans. Social media is ubiquitous and has rapidly reshaped the way people connect, communicate and share information online.

What started as a way to make new friends and reconnect with old ones is now an important tool for businesses that want to build their brands, gain awareness and sell products and services. HR managers and tech recruiters are also using social media tools to source candidates for current job openings and build a pipeline of prospects for future hiring needs.

While social media tools can’t replace expertise, hard work, true recruiting know-how, and specialized job boards, they are a valuable addition to your recruiting toolbox.

But how do you get started? With all the options and jargon, taking the first steps into the social media world is daunting. This white paper walks you through the first steps in getting started with top social media tools and provides valuable “Tips” to help you save time and be more effective.

1-2-3: Twitter
Twitter is a social networking “micro blog” that lets you share your news and thoughts, gather information and build connections with other people on the network. You have 140 characters in each post – or “tweet” – to let people know what you’re doing, what you’re thinking and, in the case of recruiting, who you’re looking for.

People interested in what you have to say will “follow” you. You can also follow other people’s tweets to see what they’re doing and build your network. The conversation between you and your followers is cataloged in chronological timeline on your home page.

Step 1. Set up a Twitter account
Go to https://twitter.com and click on “Sign Up.” Follow the simple steps to create your own user name, password and location.

Tip: As a recruiter or staffing manager be sure that you select a user name, or “handle,” that easily identifies you and isn’t too catchy.

Tip: If you’re in HR for a company, consider adding information about he company in the Bio section.

Tip: Companies often upload a custom Twitter background to provide additional contact information to followers.

Step 2. Follow, search and tweet
With your account and profile complete, it’s time to build your network on Twitter.

Tip: People following you will receive your posts on their Twitter page and their followers will see your posts as well.

Tip: Keep it short and interesting – a counter in the upper right corner of the “What’s happening?” box will let you know when you’ve used all 140 characters.

Step 3. Try other Twitter tools

Retweet — Sharing ideas, information and resources from people who follow you is called “retweeting.” It’s a powerful, easy way to share information, give someone kudos for a good idea and extend your network. Retweets are indicated in the timeline with “RT.”

Direct Message — You can direct message, or “DM” a follower using the “Direct Message” link in the right-hand column of your home page. DMs are only seen by the recipient and aren’t cataloged in the timeline.

@YourName — When you see a message including @(YourUserName) in your timeline that means someone wrote a message to you or referred to you in a message.

Tip: Once you’ve connected with a prospective candidate, DM them with info about a specific opportunity or to arrange a call.

Tip: As a recruiter, it’s important to keep up with these mentions and reply back accordingly.

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