Earlier this year, as part of our first annual Ideal Employer survey, we queried 5,477 technology professionals in the United States about the companies they most admired. We then analyzed the respondents’ data in a number of ways, including age and gender.
Analyzing by gender revealed some interesting differences among tech pros—although, as with many other analytical takes, a handful of major tech companies dominated the top of the rankings. Case in point: Google came in first among both men and women, followed by Amazon, Microsoft, Apple, Facebook, and IBM.
After that, we see some deviation between the two groups. Women ranked Salesforce in eighth place, while men placed it 22nd. JP Morgan reached ninth place on the women’s list, while it stood in 16th place among men. Verizon, Tesla, Bank of America/Merrill Lynch, and Accenture also saw pretty wide discrepancies.
What’s the reason for these gaps? Based on our data, it’s clear that men and women value many employer attributes differently. For example, men are looking for (in descending order) challenging/interesting work and competitive salary (which tied), positive organizational culture, benefits, and (in fifth place) open/transparent communication. Contrast that with women, who value benefits most highly, followed by competitive salary, manageable working hours, and (in a tie) challenging/interesting work and positive organizational culture.
While large tech firms such as Google and Amazon clearly meet all the criteria for multiple groups, it’s apparent from the data that other firms’ emphasis on certain features (salaries and challenging work over benefits such as flexible hours or remote work, for example) might skew gender-based perceptions.
We saw something similar when we analyzed tech pros by age: while the large tech firms consistently dominated the top of the list, younger tech pros rated certain companies (such as Tesla) much higher than their older counterparts, while Baby Boomers seemed to greatly prefer firms such as Walt Disney. As with gender, we can attribute this to different priorities among sub-groups; Boomers most highly value challenging/interesting work and positive organizational culture, for instance, while Millennials and Generation X’ers most want a competitive salary and benefits.
For all tech pros on the job hunt, the message in the data is pretty clear: there are numerous companies out there—especially larger ones—that will meet your priorities, no matter what your background or stage of your career. That being said, when evaluating a company as a potential employer, make sure it can give you what you need—don’t let a single attribute, such as a higher salary, dominate your focus.
View the complete 2017 Dice Ideal Employer Rankings