Top tech talent doesn’t respond to generic “seeking rock star programmer” spammy emails. Personalized messaging is key to hitting your response-rate goal and generating a slate of top candidates. But with so much information available on candidates, it can be difficult to decide what to use in your communications and when to use it. Have no fear. I partnered with Dice to provide you with the best practices and checklists that make personalization possible, even when you are staring down a dozen or so requisitions. In The Definitive Guide to Engaging Top Tech Candidates below, we’ll walk you through the keys to messaging top tech candidates through email, phone and social media channels. With these tools in hand, you should feel prepared to engage across the spectrum of active to passive candidates.