Atlanta Offers Healthcare IT Pros Massive Opportunity
If you’re serious about healthcare technology, Georgia should be on your mind. According to the Metro Atlanta Chamber, the state’s healthcare IT sector is the largest in the U.S., home to nearly 250 companies with a total of 30,000 employees. That doesn’t include healthcare providers such as Piedmont Health and Kaiser Permanente (the latter has installed its global technology headquarters in the Atlanta area). Toss in the Centers for Disease Control and Prevention (CDC), the American Cancer Society and the Task Force for Global Health, add one of the country’s leading communications-technology infrastructures, and you have what Kornelius Bankston, the chamber’s director of bioscience ecosystem expansion, called a “vibrant community” that includes “many places ready to implement new health technology.” Talk to health technology leaders in the area and you quickly pick up several common themes. First, local health-tech organizations (of all sizes) are focused on fixing real issues. “It’s not like Silicon Valley, where a lot of people work on social engineering projects with the idea of making $1 billion,” commented David Sommers, the Atlanta-based vice president of engineering for DocuTAP, a provider of electronic medical records and practice-management solutions. “A lot of these companies are after the more stable B-to-B market.” Second, the community is action-oriented. Healthcare institutions such as Piedmont Health are actively on the lookout for new technologies that can plug holes or improve their systems. Bankston describes an almost Agile-like approach to development, where large players will give a startup’s solution a try, provide feedback, and then put the revised product through its paces. Third, Sommers describes Atlanta as a center for technology that speeds the consumerization of healthcare. Rather than creating medical devices that require FDA approval, he sees the region’s tech pros working on ways to close the loop between healthcare providers and patients. “Hospitals compete and want to provide easier access to patient information as part of their offering,” he noted. “Remember that today people do a lot of health research on their own and so are changing the dynamic of the doctor-patient conversation.” Many Atlanta companies, he added, are a part of that evolution.