The move also corresponds to the release of the next version of iOS, Apple’s mobile operating system. Apple’s latest iPhones are shipping to users soon, along with a litany of app updates, as well as the final version of iOS 12.
Customer trust is the cornerstone of the App Store’s success. Apps should never prey on users or attempt to rip-off customers, trick them into making unwanted purchases, force them to share unnecessary data, raise prices in a tricky manner, charge for features or content that are not delivered, or engage in any other manipulative practices within or outside of the app.
We’d be remiss not to point out how this feels like a heavy dose of side-eye toward Facebook. “Make sure outside partners share your privacy goals” and “don’t build profiles surreptitiously” are both things Facebook recently made headlines for doing. You should also expect Google to follow Apple’s lead at some point, which will make it nearly impossible for nefarious apps to hide in plain sight.