As spring and summer bloom, so do a seemingly endless number of tech events big and small. Earlier this month, we asked how you felt about these events: Do you love them, hate them, or just not care? A surprising number of you actually like tech events. Well, sort of.
A full 26 percent of respondents have no interest in – or use for – tech events (i.e., they answered: “Tech events are useless to me”). Ouch.
But event organizers needn’t fear: Both large and small events are popular with tech pros. Some 10.2 percent of respondents say they love huge gatherings such as I/O, Build, and WWDC, and try to go annually. Another 13.8 percent say they prefer small events, partly because those afford a better opportunity to network and meet other tech pros in the area.
Some 11.1 percent are just happy to be in the mix: This group says they will go to any event possible. If there was a Tinder for tech events, they’d be swiping right on everything.
But the most popular option, by a wide margin, was passive engagement. Almost 40 percent of tech pros who responded to our survey say they prefer to stay home and watch from the comfort of their couch or chair. It’s entirely possible that the steep cost of large events, along with the steep spend for travel (flight, hotel, rental car, etc.), keeps people at home.
There’s also the time commitment to consider. Not only do these events span days, there may not be a lot at stake for many pros. Unless you were a web developer with a heavy interest in Chrome or Android, or a tech pro obsessed with artificial intelligence (A.I.), would going to Google I/O really be worth the expense?
Large events are set up to help tech pros learn, which is beneficial to a broader audience. And with streaming, you can dip into a session from the office and set aside an hour to learn, then get back to work or off to your next meeting. You’re not spending days away from home.
If anything, we hope smaller events begin streaming their sessions. A lot of great information is passed around local tech pro gatherings, as well. While networking is a big draw for smaller soirees, sharing learnings with the broadest possible audience could only benefit the tech industry as a whole.