App Market Growth is Global as U.S. Market Stabilizes: App Annie

Developers everywhere want their app or service to flourish, and new data suggests you might want to make your next app-related move outside the United States.

By the end of 2018, App Annie says global spending in app stores such as the iOS App Store and Google Play will reach $106.4 billion. That’s a touch lower than the $110 billion or so it was forecasting last year, but still strong.

Forecasting a bit further, the report says global app store spending will reach $156.5 billion by 2022. Per-device spending will increase to $25.65 in 2022, up from $20.94 per device last year. Downloads will also surge; by 2022, users will have downloaded 258.2 billion apps, a 45 percent uptick from 2017.

Great news, with one caveat: this growth will happen outside of the United States. Year-over-year growth stateside is respectable; 2017 saw Americans spend $17.5 billion, and it’s forecasted we’ll spend $21.6 billion by the time 2018 comes to a close. By 2022, the United States will be responsible for $34.1 billion of app store spending, globally.

The EMEA region (Europe, Middle East, and Africa) has similar growth, but less spend. Its expenditures will increase to $21 billion by 2022, up from an estimated $13 billion in 2018.

Most of the global app store spending does – and will – come from APAC (Asia Pacific). This region spent $53.4 billion in 2017, and is projected to spend $71.8 billion by the end of 2018, as well as an enormous $101.4 billion per year by 2022. Three of the top five countries for app store spending come from this region: China, Japan, and South Korea. China leads the way globally, doubling the spend of second-place United States, a trend App Annie sees continuing into 2022.

Meanwhile, Japan’s overall app store purchasing power is about two-thirds of the U.S., but it has the highest per-device spend. Japanese users spend roughly $140 per device, almost six times the global average.

Both Android and iOS will continue to grow, so making your apps available on both platforms is a smart move. Perhaps more critical is making sure the app language is localized regionally, and adheres to strict new privacy laws across the globe.

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