Watch Out, Tech Firms: Here Comes Gen Z


As we head into 2017, a new generation of tech-savvy workers—the post-Millennial group known as Generation Z—will soon enter the workforce, with their own attitudes and expectations of office norms.

This group, born in the 1990s and later, have work preferences that in many ways align more closely with Generation X than Millennials, according to an 8×8 and Koski Research survey of 1,000 respondents across the United States.

While less than 20 percent of Gen Z respondents said they are likely to use traditional “Gen X tools” such as email or landlines for work, they’re also less inclined to use the messaging and chat apps preferred by Millennials.

Indeed, Gen Z appears to value face-to-face communication more than any other generation, with an emphasis on effectiveness over convenience—a major shift from how Millennials prefer to work. Millennials were most likely to respond that face-to-face communication will be less important in the future.

“We think the biggest finding is definitely that Gen Z more closely emulates its Gen X parents in terms of work style preferences, versus Millennials,” Enzo Signore, CMO of 8×8, told Dice: “We think this makes Gen Z the rogue generation that will bring balance back to the workplace after the shock of IT having to deal with Millennial preferences.”

As Signore explained, Gen Z will have to contend with an ever-faster pace of innovation: “Everything, from virtual reality to automation and bots, will have a major impact on the way Gen Z works and the way IT services Gen Z employees.”

Given Gen Z’s heavy emphasis on effective communications versus convenience, there’s a high likelihood that they won’t want to operate in silos. “[Gen Z wants] things to work across the board, and they also want to be able to use the same tools and devices they use for their personal life at work,” Signore said.

The majority of all respondents (56 percent) said they would prefer to use the same tools for work as in their personal lives. In addition, workers are increasingly mobile-centric, with desktop devices assuming a secondary role in the daily workflow.

The results of the 8×8 survey reflect similar findings in a report from human resources specialist Randstad and research and consulting firm Millennial Branding, which found that 53 percent of Gen Z respondents prefer face-to-face communication over tools such as instant messaging and video conferencing.

Kathy Van Pelt, vice president of strategy marketing for Randstad Technologies, noted that Gen Z appears to be more loyal to their current employers than Millennials, with 29 percent of Gen Z’ers planning to stay at their current company between three and four years, compared to only 25 percent of Millennials.

As she explained, Gen Z is also interested in incorporating more cutting-edge technologies, including wearables, virtual reality and robotics. Access to social media is likewise a must—not to mention a direct conflict for the more than half of U.S. employers that currently block social media access in the workplace.

“And unlike their more seasoned peers, Gen Z considers things like telework and flexible scheduling to be a given, not an exception reserved for a select few,” Van Pelt added.

Van Pelt predicted that messaging tools and video conferencing would make flexible working arrangements possible: “We may see some companies ease their social media policies as more and more young adults enter the workforce.”

3 Responses to “Watch Out, Tech Firms: Here Comes Gen Z”

  1. H1BullShit

    Lol good luck to ‘Generation Z’. ‘Generation Y’ are, and have been, displaced by H1B Indians in every sector, especially the tech sector. In a few years the tech sector will be exclusively foreign-born Indian (Americans need not apply – recruiters and vendors as well as Indian HR managers will not even consider American born applicants). A large percentage of STEM graduates aren’t even working in STEM related fields thanks to H1B(S) and other visa programs that should have never existed in the first place.

  2. H1b program has been abused by slave labor driven greedy company billionaires and boards. We never needed H1bs after 2000. The only time we needed it was a breif period from 1998 to 2000 to help with shortage of techies to address the whole 2K scare at the time. After 2000, we should have dismantled it.

    Instead, Bush and bought off congress ramps it up due to bush own incompetency and congress greed paid by big tech. Fast forward under Obama and ses pool of Congress only got worse due to Obama listen to Eric Schmidt and Google, Apple, etc. Buting congress.

    We need new tech companies that can give americans and citizens more options both in employment and products.

    We should dismantle H1b completely.