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Apple Reportedly Shortens App Approval Times
For developers who work with iOS, there’s some good news this week: Apple has reportedly reduced the approval time for new submissions to the App Store, according to AppReviewTimes.com (via Bloomberg). Over the past year, according to data compiled by AppReviewTimes, the mean approval time for new apps tumbled from 8.8 days to 1.95 days. “It can now happen within hours of submitting them, which is really awesome because it speeds up the development cycle,” developer Chris Maddern, who has worked on software for Uber and Foursquare, told Bloomberg. Apple reviews every app submission for potential security vulnerabilities, in addition to content, and will ban software that doesn’t comply with its stringent guidelines. The company recently issued an update to its developer materials, including some tips on building apps that will meet App Store guidelines. Common reasons for rejection include: