How ‘Move to iOS’ Might Change Competition

Android to iPhone

One of the more interesting unveilings at this week’s Worldwide Developer Conference (WWDC) was Move to iOS, an app that Apple hopes will convince still more people to switch from Android smartphones to the iPhone.

According to a squib on Apple’s website, Move to iOS will allow Android users to port contacts, message history, photos and videos, Web bookmarks, mail accounts, calendars, wallpaper, songs, and books—pretty much everything, in other words—to an iPhone. If that wasn’t enough, the software will also suggest apps from Apple’s App Store to replace the ones residing on the user’s Android phone.

Apple has made no secret of its intention to steal as many of its rivals’ customers as possible; the question is whether Move to iOS will actually persuade ambivalent Android users to finally jump to using an Apple product.

Vendor lock-in has long served as a formidable defense for companies seeking to retain their customer base; once people have enough information saved within a particular system, they’re reluctant to move to a new one. It’s an issue that confounds competitors attempting to break into markets filled with entrenched companies, and a big reason why, even after years of effort and millions in spent marketing dollars, even robust up-and-comers can fail to make much headway against incumbents.

If Move to iOS proves a success, it might compel developers at other companies to build apps that help customers seamlessly jump to another platform. That could introduce a new competitive angle to both the consumer- and enterprise-software realms—and maybe give small companies, not just the Apples of the world, a shot at seizing more market-share.

Image Credit: Apple

Comments

2 Responses to “How ‘Move to iOS’ Might Change Competition”

June 10, 2015 at 2:08 pm, Rob S said:

Apple has lost its way. It used to create compelling products that enticed people to pay more money for convenience.
Now they’re trying to lure people who want inexpensive and who tolerate inconvenience by offering them…convenience and pay-through the nose services? What are they thinking? They need to go back to luring the 10% of the population who would rather pay through the nose for convenience, and the 10% who are willing to pay through the nose to follow the crowd of elite techies and celebrities. (Or maybe 50% $$ market share is not enough for them?)

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June 11, 2015 at 10:21 am, Brandon said:

Well said. I completely agree Rob.

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