Just under a million people in the U.S. may have preordered the Apple Watch on April 10, the device’s first day of release, according to a new report from Slice Intelligence.
Slice Intelligence based its conclusions on e-mail receipts from a panel of two million online shoppers, adding that the average Apple Watch customer purchased 1.3 watches at an average of $503.83 per watch.
“Among those buying an Apple Watch, 72 percent purchased an Apple product in the past two years (iPhone, Apple computer or iPad),” the research group added, “and 21 percent of them preordered an iPhone 6 or iPhone 6 Plus mere months ago.”
Roughly 62 percent of customers purchased the cheapest Apple Watch, the Sport model, albeit with most preferring the larger (42mm) case. The Black Sport Band was the most popular strap (responsible for an estimated 28 percent of purchases), followed by the Milanese Loop (25 percent), the Link Bracelet (14 percent), Black Classic Buckle (12 percent), and White Sport Band (8 percent).
Everybody knew the Apple Watch would sell well at the outset—the question now is whether the device will maintain that sales momentum over the next several months or years. If it does, that gives developers and tech pros ample reason to develop apps and software for the platform. But if sales peter out, it may curb at least some of the buzz surrounding the nascent wearable-electronics industry, which in turn could discourage a portion of tech pros from exploring the space.