Apple has sent out invites for a March 9 event at San Francisco’s Yerba Buena Center. The invite, with minimalism typical of the company, says only: “Spring forward.”
Considering that the Apple Watch is slated to start shipping in April, and the time-related quip on the invitation, it’s a near certainty that Apple will use the event to unveil more about its upcoming timepiece. The bigger question: What new features and apps—if any—will Apple choose to unveil?
Price, for one thing. Although we know the Apple Watch Sport will retail for $350, Apple hasn’t yet announced how much the “regular” Apple Watch and the high-end Edition will cost. Some bloggers have speculated that the Edition, which comes in a gold alloy, could cost as much as $10,000… or maybe even more.
The fortunes of the wearable electronics market—at least in the short term—rest in large part on how well the Apple Watch performs once it hits store shelves. If the device is a smash hit, it will encourage competitors to jump into the arena with rival products. But if the Apple Watch fails to sell in blockbuster quantities, it could cool some of the nascent excitement around smartwatches.