Got a project to fund? If year-end data from Kickstarter is any indication, crowdfunding remains a solid—although not always surefire—way of ensuring you meet those funding goals.
According to Kickstarter, 773,824 individuals poured nearly $500 million (that’s roughly $1,000 per minute) into 22,252 successfully-funded projects on the Website. Music dominated the categories, with 4,009 projects funded; running a close second was film & video, with 3,846 projects funded; journalism came in fourth with 2,064 projects funded, and games just behind at 1,980 projects funded. Some 1,124 funded projects focused on technology, while 1,393 dealt in some fashion with food.
Some 773,824 individuals backed more than one project; 71,478 backed more than 10 projects; 1,125 people backed more than 100 projects. Wednesday was the most popular day for pledges, and early afternoon generally the best time.
Of course, successfully crowdfunding a project is no guarantee that said project will actually come to fruition—just ask sci-fi author Neal Stephenson, who had to place his much-publicized CLANG project on hold due to technological difficulties, despite ample funding from the community. But the inevitable risks aside, Kickstarter and its ilk have proven a successful venue for many groups—from game designers to music aficionados to female entrepreneurs—to kick off their dreams.
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