BlackBerry CEO John Chen has one of the most difficult jobs in tech: turning around a once-storied brand that’s spent the past couple years collapsing in slow motion.
His comeback strategy has centered on BlackBerry’s core business customers, who prize features such as security and encryption over games or nifty camera features. If everything works as planned, BlackBerry will slowly claw back market-share from Apple and the many manufacturers of Google Android devices; the company is no longer betting that a single “miracle device,” such as the Z10, will catapult it back to instant relevance.
In a new column on LinkedIn Pulse, Chen makes it clear that a measured pace is often best when it comes to enacting a strategy, even if the urge is to rush as quickly as possible. “As thrilling as riding the hype or letting the crowd dictate my tactics may feel in the short run, it will hurt in the long run,” he wrote. “Build trust and be clear on your priorities and know that the right decision at the wrong time is still the wrong decision.”
That advice doesn’t just apply to CEOs. Clear priorities, and making sure that a broader strategy isn’t sacrificed for short-term gain, are good goals for pretty much anyone.
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