Don’t Rely on Social Networking Alone

Tip of the Day

group of business people networkingFor your networking efforts to be effective, they have to take place in the real world. Put another way, you can’t build relationships by hiding in your office or relying on social media. Meaningful relationships are built face-to-face, and it’s from those meaningful relationships that your network derives its value.

Although social media can help you identify contacts and share status updates, you need face time to get to know people and develop trust. Go to lunch or coffee regularly, or ask a contact to go with you to user group meetings and conferences. Personalize your relationships. Someone you only know online isn’t going to go the extra mile to help you.

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