Break through Twitter’s 140 limit with #Dice141

Twitter

It’s hard to get tech pros to pursue an opportunity with just 140 characters. Well, not until now. See what Dice’s new Twitter job card means for your jobs — and how you can develop a more strategic tech recruiting strategy on Twitter 


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Let’s be real.

The way we communicate with one another is changing. Ten years ago, if I wanted a response from a stranger — someone I had absolutely no connection with — email was probably my best bet. Today, if I wanted a response from a stranger, Twitter is the way to go — especially for a tech professional.

While both mediums are similar (they’re just characters on an electronic screen), what separates a tweet from an email is that the tweet is short, concise, and can be tailored to fit a current conversation. And anecdotally, getting an @ tweet is way more gratifying and interesting than receiving an email.

There’s context.

What this means is, before you insert yourself into someone’s conversation, you can see if they’re open to discussing things like Big Data, the NBA or pizza. Chances are, if someone is talking about Big Data and you reach out to them about Big Data, they’ll reply.

Likewise, if someone is only talking about Python, there’s no way I’m going to engage them in a conversation about Java or show them an opening for Java. It’s a waste of time.

This isn’t another article about best practices. Nope. Instead, it’s about what Dice has done with Twitter to create a better job sharing experience — and to provide more value to you, our customers.

What Dice engaging with Twitter means to you.

From now on, whenever you tweet a job from your Manage Jobs page or from your job posting on Dice, anyone with the Android or iOS Twitter app will see something like the below example.

Dice's new Twitter Job Card

Granted, this is just a test job that I’ve created. But by utilizing #Dice141, Dice’s new Twitter job card, I’ve bypassed Twitter’s 140 character limit. Within my tweet, I’m able to include all the information a potential applicant might need to decide if they’re interested in the job.

Now, I know some of you are thinking, “OK, that’s great. But I don’t have time to find people on Twitter.” To you, I reply – “That’s OK, this will still work for you.”

How so? The other great thing about Twitter is the use of hashtags to group conversations. So #python makes my tweet searchable by all who search for that tag AND makes it so my tweet will appear in anyone’s feed who already follows that tag. If you’re skeptical as to whether or not people use tags, here you go – #python on Twitter.

Either way, we’ve got you taken care of.

So start using #Dice141 today. Simply follow these few instructions. It’s super easy.

  • Tam

p.s. Want a few tips to develop a tech recruiting strategy on Twitter? Here are seven simple steps.

Image Credit: Shutterstock

Comments

47 Responses to “Break through Twitter’s 140 limit with #Dice141”

March 04, 2014 at 2:03 pm, Curt said:

Very cool! Would like to participate in beta.

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March 04, 2014 at 6:18 pm, Kevin Studer said:

Curt,

Thanks for your interest. Your Account Executive Mike Gilman will be emailing you details on participating in the Twitter beta.

Kevin

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March 05, 2014 at 10:23 am, Chris said:

Looks great! Sign me up!

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March 06, 2014 at 1:52 pm, Hannah DeAngelis said:

Hi Chris,
I just sent you an email with more details about the beta group. Hope to hear from you soon, thanks!
Hannah

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March 05, 2014 at 11:57 am, Sachin said:

Looks interesting. Will definitely like to give it a shot.

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March 06, 2014 at 1:56 pm, Hannah DeAngelis said:

Fantastic. I just sent you an email with more information about the beta group. Looking forward to hearing from you soon, thanks!
Hannah

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March 05, 2014 at 2:20 pm, Kristin Hughes said:

Love it – would certainly want to beta test!

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March 06, 2014 at 1:50 pm, Hannah DeAngelis said:

Hi Kristin,
Awesome — we’d love to share this new Twitter feature with you. Per our emails, we’ll setup a time with you before Wednesday of next week. Be in touch soon!
Hannah

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March 05, 2014 at 6:34 pm, Marc Gurtman said:

Would love to participate! send it on

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March 06, 2014 at 1:58 pm, Hannah DeAngelis said:

Marc,
Thanks for your interest in the Twitter Card beta group! Earlier this morning, I sent you more details about our beta group. Look forward to hearing from you soon!
Hannah

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March 05, 2014 at 9:03 pm, Iris James said:

Tam-
Would like to beta test Twitter card. Please let me know the next steps.

Thanks!
Iris James

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March 06, 2014 at 1:59 pm, Hannah DeAngelis said:

Hi Iris James –
Thanks for reaching out! I sent you an email with more details about our Twitter Card beta group. Hope to connect soon, thanks!
Hannah

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March 06, 2014 at 8:38 am, Joy Hood said:

I would like to participate in the beta on this, definitely! Thanks.

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March 06, 2014 at 1:48 pm, Hannah DeAngelis said:

Hi Joy,
Fantastic news — we’d love to have you. Per our emails, I’m excited to connect with you next Thursday, March 13. Talk to you then!
Hannah

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March 06, 2014 at 9:13 am, Anne Romero said:

I’m really excited about this new development. I’d love to help beta test!

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March 06, 2014 at 1:47 pm, Hannah DeAngelis said:

Hi Anne,
Thanks for your interest! Per our emails, I’m excited to connect with you next Thursday, March 13. Talk to you then!
Hannah

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March 06, 2014 at 11:58 am, Joe Bressan said:

As a current Dice customer, I would love to test out this beta.

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March 07, 2014 at 10:40 am, Hannah DeAngelis said:

Fantastic, Joe!
I just sent you an email with more details. I look forward to hearing from you soon.
Hannah

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March 06, 2014 at 2:14 pm, Carly said:

I would love to help beta test!

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March 07, 2014 at 8:52 am, Hannah DeAngelis said:

Hi Carly,
We’d love to have you help! I just sent you an email with more details about Dice’s Twitter Card beta group. Hope to hear from you soon!
Hannah

Reply

March 06, 2014 at 3:16 pm, Andrea said:

I’m definitely interested. I emailed Tam yesterday but did not hear back. Can anyone point me in the right direction?

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March 07, 2014 at 8:50 am, Hannah DeAngelis said:

Hi Andrea,
Thanks for your interest! I just sent you an email with more details about our Twitter Card beta group. Look forward to hearing from you soon!
Hannah

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March 07, 2014 at 2:20 pm, Bob Moore said:

I’m interested in trying Twitter Card

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March 07, 2014 at 2:26 pm, Hannah DeAngelis said:

Great, Bob!
I’ll send you an email with more information about Dice’s Twitter Card beta group — look for it in your email inbox soon.
Hannah

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March 08, 2014 at 12:55 pm, David said:

I’d like to try this out! How can I use Twitter Cards?

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March 10, 2014 at 9:39 am, Hannah DeAngelis said:

Glad you’d like to try it out, David!
I just sent you an email with more details about Dice’s Twitter Card beta group. Hope to hear from you soon, thanks!
Hannah

Reply

March 10, 2014 at 3:31 pm, Brittney said:

Hi there, Compuware would love to test this out! Thanks

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March 11, 2014 at 1:30 pm, Hannah DeAngelis said:

Hi Brittney,
Glad you’d love to be a part of the beta program! I just sent you more details via email. Talk with you soon — thanks!
Hannah

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March 11, 2014 at 7:26 am, Nancy said:

I’d like to give this a try. Sounds gr8.

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March 11, 2014 at 1:29 pm, Hannah DeAngelis said:

Hi Nancy,
Glad you’re excited about Dice’s new Twitter Card — we are too! I just sent you more details via email about our beta program. Look forward to hearing from you soon, thanks!
Hannah

Reply

March 12, 2014 at 1:55 pm, Tammy Fernandez said:

This looks like a great tool. Would love to try it out!

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March 17, 2014 at 4:30 pm, Hannah DeAngelis said:

Hi Tammy –
I sent you an email earlier today with more details. Look forward to hearing from you soon, thanks!
Hannah

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March 13, 2014 at 10:02 am, Stanley said:

Hi Tam,

I’m very interested in maximizing my company’s efficacy. Let me give this a shot.

Best regards,
Stanley

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March 17, 2014 at 4:34 pm, Hannah DeAngelis said:

Awesome news, Stanley.
I just sent you an email with next-steps. Give me a shout if you have any questions, please! Would love to hear how Dice’s Twitter Card works for you, thanks!
Hannah

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March 16, 2014 at 7:09 pm, Susan said:

Would like to be a part of the beta program. Please let me know the next how to get engaged.
Susan

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March 17, 2014 at 4:33 pm, Hannah DeAngelis said:

Hi Susan,
I just shot you an email as to how you can start using Dice’s new Twitter Card. Hope to hear great results soon!
Thanks,
Hannah

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March 17, 2014 at 1:20 pm, Lauren said:

I’m very interested in trying this out!

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March 17, 2014 at 4:28 pm, Hannah DeAngelis said:

Great! I just sent you more details — look forward to hearing from you soon!
Hannah

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March 26, 2014 at 9:47 am, Deb said:

I’m very interested in being part of the Twitter Card Beta Group!

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April 08, 2014 at 4:55 pm, Hannah DeAngelis said:

Great news! I just sent you an email with more details. Look forward to hearing from you soon, thanks!
Hannah

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April 01, 2014 at 10:02 am, David said:

Hi, I tried attending the webinar earlier this month but when I got to the site it said the meeting had been rescheduled. I’d still like to take part in the beta testing of this if possible.

Thanks!

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April 01, 2014 at 10:03 am, David said:

I meant last month :p

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April 08, 2014 at 4:54 pm, Hannah DeAngelis said:

Hi David –
Sorry about that, I don’t know what happened with regards to the technology. Apologies. Anyways, I just sent you an email explaining how you can still take part in the beta test and the easy steps to use the Twitter card. Look forward to hearing your feedback, thanks!
Hannah

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April 27, 2014 at 9:31 am, #TChat Preview: A Better Candidate Experience Means A Better ROI - TalentCulture said:

Newsflash: Dice is helping recruiters better promote jobs via Twitter while making it easier for tech pros to job hunt on the go.

Reply

May 01, 2014 at 3:05 pm, Erin said:

Would love to get some more information on using this program.

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May 02, 2014 at 8:15 am, Erin said:

I would be very interested in hearing more about this new way of reaching candidates.

Reply

May 06, 2014 at 9:44 am, Twitters New Social Recruiting Game Changer is Amazing | Blogging4JobsBlogging4Jobs said:

[…] In the graphic above, you see the new Twitter Job Card being piloted exclusively by Dice. Recruiters can elevate and extend the life of their Twitter job postings allowing job seekers the ability to explore company and job information going beyond 140 characters. This is game changing. Read more about Dice’s Twitter Job Card announcement by clicking here. […]

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