A certain portion of the Apple faithful—the same ones who form a long line around their local Apple store on each new product launch date, anxious to get their hands on the latest iPad or iPhone—hate iOS 7.
They think the upcoming OS is too bright and candy-colored, too garish—in other words, very un-Apple.
Yes, the company could be going Full Bling. From a technical standpoint, it would be easy to do: Siegler linked to an iMore article suggested that gold “is among the easiest colors to anodize onto an iPhone,” dependent on a “simple chemical reaction” and possibly a splash of dye. (iMore also created a mockup, which can be seen above.)
“But simply doing something because it’s easy is not good enough—certainly not for Apple,” Siegler wrote. “Much more compelling is the argument that gold is one of the most popular after-market color adjustments for current iPhones (including gold cases).” He also noted that a gold iPhone might perform well in the Indian and Chinese markets, where the color is “very popular.”
It’s worth considering that, if Apple indeed pursues the gold option, its designers and engineers will do their utter best to ensure the color doesn’t look too gaudy: a relatively subdued gilding, in other words, as opposed to something that looks like it belongs in a Nicki Minaj music video.
And why shouldn’t Apple branch out a bit, particularly if a new set of colors still falls into its minimalist, relatively subdued aesthetic? Just because iOS 7 seems a bit out of character for the firm—verging on tacky at some moments—doesn’t mean its hardware will necessarily fall down the same rabbit hole. There’s also a more fundamental truth beneath all these rumors: no matter what Apple rolls out later this year—even an iPhone in hot pink—the company has more than enough cultural cachet to ensure that people will still line up around the block to buy it.