Nielsen just released the results of a survey that reveals what a lot of us already know: Kids want Apple products this holiday season.
The company also appears to have a lock on sales into the future as well. Apple products are the preferred gift for the elementary school set, ages six to 12, and slightly less requested by kids ages 13 and up.
Four out of the five most wanted gifts overall are Apple products: iPad, iPod Touch, iPad Mini and iPhone. Kids can be picky, so why are so many very young children falling in love with with this company’s products?
Here are a few good reasons:
1. Product Design
Kids are naturally creative and they like beautiful, simple things. Apple products have a unique look that intrigue even the most disinterested parties. The company has raised the bar for their competitors and continue to outdo themselves with each new product launch.
2. Apple Stores
Washington Square Films just released an astonishing video about the Apple Store philosophy. If you watch it, you’ll understand what makes people flock to their brick and mortars. What’s intriguing is that each store is unique in its own way. They stand out in the crowd by their physical look and are user friendly, providing spaces inside for users of all ages and skills. Most children six and above can easily reach and play with the sample products. Very small children have their own tiny work/play space with right sized seating and age appropriate computer games.
Despite a few fails, Apple commercials are fun to watch and engage at all age levels. Any kid who has been exposed to the advertising will be able to relate to it. The most recent Thanksgiving campaign ad, which featured a fried turkey, is a great example.
Kids love to play with these devices. Ever see a child explain the basics of iPhone use to a parent? It’s a pretty common event. iOS is intuitive, particularly for children not encumbered by using a million and one other products over a lifetime, and are simple and fast. While Android is catching up in the looks and use department, iOS, at least in the U.S., still has the edge.
I suppose it could be a smart move to keep your kid from ever owning an Apple device before adulthood. But it may be smarter still to allow them to enjoy their childhoods, which includes using current technology. Have your checkbook ready, though. The price of childhood is increasing this holiday season.