4 Reasons Kids Want iHolidays

Nielsen just released the results of a survey that reveals what a lot of us already know: Kids want Apple products this holiday season.

apple-logoThe company also appears to have a lock on sales into the future as well. Apple products are the preferred gift for the elementary school set, ages six to 12, and slightly less requested by kids ages 13 and up.

Four out of the five most wanted gifts overall are Apple products: iPad, iPod Touch, iPad Mini and iPhone. Kids can be picky, so why are so many very young children falling in love with with this company’s products?

Here are a few good reasons:

1. Product Design

Kids are naturally creative and they like beautiful, simple things. Apple products have a unique look that intrigue even the most disinterested parties. The company has raised the bar for their competitors and continue to outdo themselves with each new product launch.

2. Apple Stores

Washington Square Films just released an astonishing video about the Apple Store philosophy. If you watch it, you’ll understand what makes people flock to their brick and mortars. What’s intriguing is that each store is unique in its own way. They stand out in the crowd by their physical look and are user friendly, providing spaces inside for users of all ages and skills. Most children six and above can easily reach and play with the sample products. Very small children have their own tiny work/play space with right sized seating and age appropriate computer games.

3. Commercials

Despite a few fails, Apple commercials are fun to watch and engage at all age levels. Any kid who has been exposed to the advertising will be able to relate to it. The most recent Thanksgiving campaign ad, which featured a fried turkey, is a great example.

4. Ecosystem

Kids love to play with these devices. Ever see a child explain the basics of iPhone use to a parent? It’s a pretty common event.  iOS is intuitive, particularly for children not encumbered by using a million and one other products over a lifetime, and are simple and fast. While Android is catching up in the looks and use department, iOS, at least in the U.S., still has the edge.

I suppose it could be a smart move to keep your kid from ever owning an Apple device before adulthood. But it may be smarter still to allow them to enjoy their childhoods, which includes using current technology. Have your checkbook ready, though. The price of childhood is increasing this holiday season.

4 Responses to “4 Reasons Kids Want iHolidays”

  1. >> But it may be smarter still to allow them to enjoy their childhoods, which includes using current technology. Have your checkbook ready, though. The price of childhood is increasing this holiday season.

    Appalling. Santa Claus is all about instilling materialism. We’re not talking about the “price of childhood”. We’re talking about the the destruction of childhood. The idea that an eight year old boy needs to spend is time engaged with a pocket television is appallingly ignorant. That boy needs to be playing softball or hide and seek or building a go-cart or skateboarding around the neighborhood. He needs to be doing something physical. He needs to be reading. He even needs to be fighting occasionally. This article is so appalling in its total buy-in to the consumerist crap propoganda that has come to drive this industry that it (almost) leaves me speechless.

  2. You should be aware that I said “it may be smarter still to allow them[kids] to enjoy their childhoods”.
    Every kid should enjoy his childhood and make his own choices later. I started to use Internet on my home computer when I was 17. Today, it’s impossible to do this with a kid, because there will always be another friend of him using it. I would love to see today’s kids playing football or hide and seek and come home with their knees bleeding, but I know this is hard to happen again.
    Today’s kid prefer to eat crap fast food, forget about sport activities and own a smart device. It’s a tough reality and everybody is responsible for that(from parents to society).
    Thanks for the comment.

    • Your response to my rant is kind; thank you. We could blame it on “parents and society” if our industry did not spend huge amounts of money brainwashing people into thinking that they need this garbage. An industry that produces something that is not good for those who purchase it is predatory. It is greed, and I’m not just talking about the CEO’s. The greed is at all levels. If you are the kind of engineer that considers only the compensation package, that does not consider whether what you will be doing is good or evil, then you are a cancer and human society would have been better off if you hadn’t been born.

      Your article isn’t especially offensive. It just happened to be a “last straw” for me. I saw it as an opportunity to express this viewpoint that has been building like a volcano in me for decades.