7+ Benefits of Social Recruiting

Meet Terry Starr (@HRSocialStarr). She’s the Director of Social Media Strategy for Dice Holdings, Inc. and she really knows her social stuff.

If you – or perhaps your colleagues – still need some convincing that social recruiting is a need-to-have, rather than a nice-to-have, here’s some ammo.


Terry’s  7+ Benefits of Social Recruiting

BTW, if you’re at SHRM 2012 (#SHRM12) in Atlanta, stop by their new social media space, The Hive, for Terry’s “Live from the Hive” sessions to hear more.

1: Brand Awareness/Reach
Social provides the opportunity to showcase the personality of your brand – and help separate you from the competition. “Ad recall” from homepage ad exposure jumps from 10% to 16% for those also engaged in social. (Source: Nielsen)

2: Content Knowledge/Sharing
Huge opportunity to build trust, credibility and gain loyal following from brand ambassadors. You are 12x more likely to believe something when a consumer says something, rather than the brand. (Source: Pew)

3: Fish Where the Fish Are
As part of your overall recruiting strategy, you can use social media to reach 80% of folks in the US using social media and blog site. (Source: Nielsen)

4: Engage Passives/Build Pipeline of Quality Talent
Social media is about connecting and having engaging conversations through sharing great content. This is a great opportunity to allow your audience to better understand your culture, key differentiators and true work experience, thereby attracting the ‘right’ talent.

5: Improve Referrals
Broaden your circles and connections. It’s just that simple. The more you build up influence, the more likely people are to follow you. A tweet will last 67x longer for those who have greater influence. (Mashable)

6: Increase Job Visibility
Using social media will allow you to increase the numbers of people seeing your jobs.

7: Integrate Social Recruiting Into Your Overall Recruiting Strategy
Social Media should be integrated into other parts of the recruitment strategy, such as a career website, employee referral program and your job board media planning.

Get your brand in the conversation.

Image Credit: Shutterstock


2 Responses to “7+ Benefits of Social Recruiting”

June 22, 2012 at 11:03 pm, Jacqui Washington, MBA said:

Great list Terry! Job seekers can learn and put this list into action too.


June 25, 2012 at 9:09 pm, RealityCheckPlease said:

Social Media Recruiting is just Passive Advertising in an Armani Suit. Few people are going to follow corporate tweets, Facebook Pages and Blogs. Those that do are probably just “liking” a commercial or post and forgetting about it. I’m not saying that it isn’t valuable. Advertising is advertising: like ‘no publicity is bad publicity’ in Hollywood, no job advertising is bad job advertising. But it’s not a new form of recruiting, just another way to post jobs. Passive candidates will not magically become active because of a tweet or blog post.


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