PopCap and Wooga are putting the kibosh on developing more online game titles for Google’s struggling social network Google+. As a result, game developers looking to build their careers by expanding their skills base to include Google+ may want to bail.
Electronic Arts’ PopCap division and Wooga Gmbh are the latest big name game makers to express dismay with the traction they’ve received on Google+, says The Wall Street Journal. In February, the Journal notes, companies like Zynga were acknowledging the social network has been slow in attracting users.
Google+ launched last year, with the aim to take on Facebook and its vibrant gaming community. But research firm comScore found Google+ didn’t have the stickiness like Facebook, with users only spending three minutes a month on the site in comparison to the six to seven hours on Facebook, says the Los Angeles Times. And Google+ reviews were less than favorable.
A PopCap spokesman told the Journal that it would continue to develop for the Google platform, but reallocate its resources away from Google+.
Given that time is money, maybe you should do the same.