Google Analytics can help you improve your website’s speed. A faster website is a better website and that’s true not just for users who get a better experience but also for Search Engine Optimization (SEO), since page load speed is one of the 200 or so factors that Google uses to rank sites.
How do you use Google Analytics in your website design? Share your thoughts below.
Testing site load times reliably is not always easy since it depends upon traffic and how far away the user is from the nearest server. Many big websites pay to use a Content Delivery Network (CDN), so no matter where a user is located, the content appears to be local and the site usually loads much quicker.
Most people who use Google Analytics are happy to install it on their site, on each page or in a common footer. After some data has been collected on visitors they can view the reports. But by making it a downloadable file, Google has retained the ability to enhance it seamlessly and add new features. You can track ecommerce activities (if enabled) and record a particular event, such as when a pull down is activated. It track clicks of Facebook like and Twitter buttons on your website pages, or even the viewing of individual items through custom variables.
This is a topic I’ll revisit in the Web Game series.