Cisco’s Truviso Purchase: B.I. to Strengthen a Core Mission

A Truviso white-label analytics dashboard.

Cisco’s purchase of real-time analytics company Truviso is yet another business-intelligence acquisition among a recent slew of them. Unlike some other major vendors, however, Cisco seems less interested in creating a broadly focused business intelligence unit and more in augmenting its current capabilities.

Truviso’s flagship Continuous Analytics software platform allows users to analyze data without needing to organize or retrieve it beforehand. It features a Super Linear Scaling query optimizer capable of processing thousands of concurrent queries in parallel, along with High Cardinality Optimization that allows for unique user and unique page calculations in real time. A single Truviso instance can analyze more than 500,000 data records per second, according to the company.

In theory, that means Continuous Analytics can effectively crunch data in ultra-busy environments, scaling to handle enormous amounts of information at any given time. Target industries include e-commerce, advertising, content delivery (i.e., publishing), mobile networks, and online video—which all have a need for real-time analytics and deeper insight into their respective user bases.

Cisco’s motive for bringing that sort of capability in-house, ostensibly, is to buttress its existing, network-centric products. Indeed, its announcements related to the deal emphasize Truvio’s tools for peering into network use and services—as opposed to, say, e-commerce or content delivery.

“With the growth of end-user devices and applications and in turn the proliferation of large amounts of network data, service provider and enterprise customers are looking for ways to better understand usage and differentiate their service offerings,” Hilton Romanski, head of Cisco’s Corporate Business Development, wrote in a May 3 posting on the company’s corporate blog. “Truviso’s continuous query technology allows companies to get detailed information and visibility of network use and services in real-time, with its analyze-first, store-later capability.”

IBM, Oracle, Microsoft, SAP and other major IT companies are notorious for engaging in buying sprees of smaller firms, the better to augment capabilities in an emerging segment. Over the past few weeks, for example, IBM purchased business-intelligence firms Vivisimo and Tealeaf. At the same time, those big companies have also announced new, augmented versions of existing analytics software, the better to compete for large enterprise business.

And that business is growing. According to data from research firm Gartner, the worldwide market for business intelligence and analytics software increased to $12.2 billion in 2011, up 16.4 percent from $10.5 billion in 2010. According to analysts, that expansion is being driven by growth among B.I. market segments, including analytic applications and CPM suites, as well as more funds earmarked specifically for B.I.

Image: Truviso