Steve Jobs, before he died, said he had finally figured out how to build an integrated television offering “the simplest user interface you could imagine.” Sadly, he didn’t have the chance the see the product launched, but rumor has it that Apple has already ordered Sharp to begin production of its television screens in February.
Peter Misek, of investment banking group Jefferies, predicts the product could be available in the second half of 2012, according to a report by The Guardian.
Jobs, of course, made his fortune by identifying faults in gadgets produced by other companies and filling the gap by perfecting his own products. He led Apple in creating the iPod after deciding that everything else on the market “truly sucked.” The iPhone was born out of his frustration with the Motorola ROKR, a product of Apple’s collaboration with the handset maker. He’d decided that Apple could make a better phone than anyone — one that he himself would like to use.
The new television by Apple, dubbed iTV, might similarly offer a better experience. To set it apart from smart TVs built by Samsung and LG, Apple’s iTV could come with unique features such as hand-gesture control and facial recognition, as detailed in a patent application.
The iTV is also expected to come with iCloud, which would keep it in sync with other Apple products. Siri, the voice-controlled personal assistant that’s become the star of the iPhone 4S, could also be included. But wouldn’t that be a bit weird to have to shout at the TV to change the channel?