First, the Finnish mobile phone maker will halt the sales of Symbian devices in the U.S., including feature phones powered by S40, when Windows Phone is ready to ship. In fact, it will not even ship the Nokia N9 — the company’s first and last Meego device that was given thumbs-up by most reviewers — in the U.S. and U.K.
Secondly, Nokia will flood the market with Windows Phones in different forms and prices. The company will take drastic measures to regain market share here, among them selling lower-end Windows Phones with more affordable price tags than even the cheapest available Android smartphone. That a move is “the quickest way to gain market share” says Chris Weber, president of Nokia’s U.S. subsidiary.
As part of the company’s new strategy, Nokia will work more closely with carriers to offer subsidized mobile phones, a 180-degree turn from its previous strategy to sell unlocked phones independently at full prices.
Weber says that “Nokia is not only ‘plugged in’ across that ecosystem , but is influencing it as well.” He’s referring to Microsoft’s intention to consolidate all its operating systems across devices like PCs, tablets and smartphones into a single platform. While it’s too early to tell, it’s a hint that Nokia may eventually release a Windows tablet, or even a laptop for that matter.
Nokia had previously played around with the idea of a Windows-based laptop — eventually releasing the Nokia Booklet 3G in 2009.