Michael Lee Johnson is not the first person to launch a self-promotional ad campaign on Facebook, but his campaign is probably the first to link to a Google+ profile — and also the first casualty in the new social network war.
In his bid to gain more Google+ followers or — in G+’s term — to get circled by more people, Michael started a Facebook campaign with the headline “Add Michael to Google+” and a blurb that goes: “If you’re lucky enough to have a Google+ account, add Michael Lee Johnson. Internet Geek, App Developer, Technological Virtuoso.”
In less than 24 hours (according to the time stamps on Michael’s G+ post), Facebook removed the ad, sending Michael the following canned message:
Michael’s response? Essentially Facebook – You Suck.
Now if I were him I’d send a card to Palo Alto, thanking Facebook for terminating the campaign before it got too expensive while generating more buzz than money can buy. After paying for less than a day’s worth of advertising, Michael’s name is now featured on publications like CNET, The Washington Post, TechCrunch, PCWorld and International Business Times. Pretty good ROI, huh?