Finding ways to make insanely popular social network tools useful to businesses is turning out to be a hot career track. Trendy job titles are beginning to become commonplace, although Mike Ramer, president of Ramer Search Consultants, believes some of these may take two to five years to mature. Some of the jobs:
Focuses on maintaining a brand’s Facebook page or Twitter account, and keeping conversations there alive. Also manages the company’s online presence and gathers feedback about it from the marketplace. Compensation: $30,000 to $45,000.
Social Media Director:
Oversees the company’s social media strategy as well as its development and execution. Responsible for social media teams across internal brands and platforms, and coordinates and executes the planning of social media campaigns. Acts as an advocate of social media integration within the company. Compensation: $65,000 to $85,000.
Senior Vice President of Social Strategy: Something to work toward. Responsible for directing the social media policy of an organization, plus marketing strategy, client strategy and content creation. Compensation: $90,000 to $120,000.
— Don Willmott