As if enterprises didn't have enough problems with data management, more virtualization and the cloud have made it one of the top challenges facing enterprise management. With Data Management a Hot Button, Look for Specialists' Salaries to RiseData management professionals like capacity planners and systems architects are in high demand. Yet as data centers continue to evolve, the need for specialists and consultants who can help manage storage infrastructure and recommend appropriate automation and virtualization tools will continue. EMC, EDS and other companies employ large numbers of storage architects that perform data storage analysis. One of the primary reasons for this is that storage systems are evolving into information management systems. These allow IT to apply policies to different classes of data, said Claus Mikkelsen, chief scientist for Hitachi Data Systems. The problem isn't only the mountains of data organizations have, but the fact that it's running on top of virtual machines both inside and outside the enterprise. This forces IT to implement new policies to manage data - including in security and classification. But many organizations don't have an effective strategy that allows them to rank and tier data based on its value. Yet as complex data analysis has proven to be both useful and cumbersome to manage, more businesses are recognizing the need for data storage. Companies that specialize in storage and management are positioning themselves to take advantage of the need, especially as customers begin to accelerate their IT spending during the recovery. The employment outlook couldn't be better for data storage pros, especially since they will see some of the most consistent pay increases this year, according to Robert Half International's 2011 Salary Guide. -- Chandler Harris