Younger shoppers are more likely to browse in retail showrooms and buy online… but will also buy in person, given the right information and incentives, study says.
Salesforce will use its new purchase to build out its online marketing offerings.
Google Now and other apps are leveraging user data more intensively than ever. Will that erode our expectations of privacy?
The Website may become more aggressive in the information it lays bare to monetization.
Oracle has agreed to acquire Eloqua, a builder of cloud-based marketing and management software.
Many CMOs are struggling to keep up with changing technology, especially B.I. The result? The emergence of a new hybrid position: the CMTO.