Tips for Branding on Social: Webinar Replay

 

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How do you create a personal brand that sets you apart from the chattering mass of recruiters that pursue top candidates? Allison Kruse, Senior Manager of Social Media & Talent Acquisition for Kforce, addressed that topic head-on during her Dice Webinar last week: “How to Brand Yourself on Social to Attract Talent.”

One of Allison’s tips: Be “profersonal.” In other words, let candidates see you as a human first, a recruiter second. Though your outreach message may not have made an emotional connection, your social profiles and the content you share can. Start with uploading a dynamic high-res, current image of yourself (just yourself). And don’t play hard-to-get. Make it easy for candidates to find your email, phone and links to all your social profiles.

There are so many more tips in this webinar, including how to:

  • Design your digital presence
  • Establish a content strategy and easy-to-follow posting schedule (and how to sell the boss on why that’s a good use of your time)
  • Create outreach messages that get responses
  • Avoid the five biggest mistakes recruiters make when crafting messages

Check out the replay today and don’t miss the Q&A session at the end, when Allison addresses some excellent questions from your recruiting peers:

Or skim through her webinar slides below:

Image Credit: Twin Design/Shutterstock.com

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