When I was first learning the trade, one of the things that folks at Second City used to always say was ‘Be in this moment.’ That’s one of the things I tell my new managers. The notion of ‘Yes, and’ in improvisation is, I think, important in any sort of discussion.In another startling moment of candor from a CEO whose core product is locked in fierce competition with Facebook and other social-media platforms, Costolo also admitted that he’s okay with people not tweeting—presumably just as long as they sign up to use Twitter as a reading/link aggregation platform. With 288 million active users, Twitter has a long way to go if it wants to catch up with Facebook, easily its biggest rival.
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