- Predictive Modeling and Analysis Experience
- Applying Machine Learning to Complex Problems
- Proficiency with SQL
- Proficiency in Python, R, Ruby or other Modern Scripting Languages
- Familiarity with Unix Environments
Why Retail Analytics Specialists Need New Skills
Following the consumer fallout of the massive security breach that engulfed Target, retail analytics specialists may find it tougher to glean valuable shopping data from consumers. Consumers' privacy concerns have already been heightened by the National Security Agency phone spying debacle, and may be exacerbated by the Target incident, making them more reluctant to willingly share information with retailers. Consulting firm Frost & Sullivan predicts that 2014 will be the year of privacy, says InformationWeek. In the wake of all this, retail analytics specialists may need to rely more on data gleaned from stealth-like monitoring apps like those developed by Euclid, which uses shoppers' smartphone Wi-Fi signals to reveal their movements inside a store. The technology doesn’t require shoppers to opt-in. For a peek at the skills needed to work in such an environment, a Euclid job description for an analytics scientist includes: