Business has been good for Yodle. In 2012, the company generated $132 million in revenue, and the company says revenue increased by more than 350 percent from 2008 to 2011. “We have a great product set,” says Eric Raab, Yodle’s chief information officer. “Local online marketing is (still) in its infancy. Very few businesses are really doing it effectively. We are providing small businesses with the opportunity to advertise themselves on the Internet just like the big guys.” Yodle is ranked number 28 on Forbes Magazine’s list of America’s most promising companies, and plans to add 300 employees before the end of the year. A large number of these will be software developers. Raab says Yodle has a culture of curiosity. “We tend to hire people looking to solve problems, find problems and come up with solutions to them,” he explains. “Once a trimester we encourage engineers to look for problems that have not been solved yet and give them two days to solve them. We hire people with a can-do attitude.” Each engineer at Yodle gets a $1,500 productivity budget, which can be used for devices like “cool laptops, chairs, software and Google glass,” Raab says.
How Online Marketer Yodle Hires Engineers
Yodle, an online marketing firm with approximately 1,200 employees, serves more than 35,000 businesses of varying sizes. The New York-based company maintains offices in Austin, Sugar Hill, Ga., Charlotte, N.C., and Scottsdale, Ariz. Business has been good for Yodle. In 2012, the company generated $132 million in revenue, and the company says revenue increased by more than 350 percent from 2008 to 2011. “We have a great product set,” says Eric Raab, Yodle’s chief information officer. “Local online marketing is (still) in its infancy. Very few businesses are really doing it effectively. We are providing small businesses with the opportunity to advertise themselves on the Internet just like the big guys.” Yodle is ranked number 28 on Forbes Magazine’s list of America’s most promising companies, and plans to add 300 employees before the end of the year. A large number of these will be software developers. Raab says Yodle has a culture of curiosity. “We tend to hire people looking to solve problems, find problems and come up with solutions to them,” he explains. “Once a trimester we encourage engineers to look for problems that have not been solved yet and give them two days to solve them. We hire people with a can-do attitude.” Each engineer at Yodle gets a $1,500 productivity budget, which can be used for devices like “cool laptops, chairs, software and Google glass,” Raab says.
Business has been good for Yodle. In 2012, the company generated $132 million in revenue, and the company says revenue increased by more than 350 percent from 2008 to 2011. “We have a great product set,” says Eric Raab, Yodle’s chief information officer. “Local online marketing is (still) in its infancy. Very few businesses are really doing it effectively. We are providing small businesses with the opportunity to advertise themselves on the Internet just like the big guys.” Yodle is ranked number 28 on Forbes Magazine’s list of America’s most promising companies, and plans to add 300 employees before the end of the year. A large number of these will be software developers. Raab says Yodle has a culture of curiosity. “We tend to hire people looking to solve problems, find problems and come up with solutions to them,” he explains. “Once a trimester we encourage engineers to look for problems that have not been solved yet and give them two days to solve them. We hire people with a can-do attitude.” Each engineer at Yodle gets a $1,500 productivity budget, which can be used for devices like “cool laptops, chairs, software and Google glass,” Raab says.
