BlackBerry has given pink slips to half of its sales force, according to a report on the Canadian tech blog Cantech Letter. Bloomberg reports the number of people being laid off is 60.

BlackBerry is cutting 60 jobs, primarily in sales, Adam Emery, a spokesman for the Waterloo, Ontario-based company, said in a phone interview. The cuts and redeployment of salespeople are intended to get employees closer to key customers in the U.S., Emery said.

The news comes on the heels of the company laying off around 100 workers at its Ontario headquarters in August, after letting go 250 in July. In August, the company’s board announced the formation of a committee to explore alternatives including strategic partnerships or alliances, joint ventures or an outright sale of the company. Blackberry, which previously dominated the smartphone world, has lost significant market share to competitors like Apple's iPhone and Google's Android. Currently, BlackBerry has only around 2.7 percent of mobile market share, according to recent data from IDC. The research firm expects BlackBerry OS’s share to decline further due to international competition and poor reception of the BlackBerry 10.