The Membership Group includes the Internet access business and email service; the Brand Group includes content including The Huffington Post and TechCrunch, and Advertising.com is its business-to-business advertising group.
In a memo, CEO Tim Armstrong told employees:
The move allows me to focus on product development and day-to-day strategy, while Artie, from an operational capability, can move us faster to profitability.
A fourth group – sales, technology, communications, brand marketing, and other support areas – will continue to report to Armstrong, as will HuffPo Editor-in-Chief Arianna Huffington.
Maureen Sullivan will lead the new Women’s Content and Lifestyle Brands group and will report to Minson.
Armstrong said strategy and product roadmaps for all the groups will be out on July 2. He also wrote:
Earlier this week we reviewed all of the engineering allocations across the company and I will be working directly with [Chief Technology Officer] Curtis Brown to optimize any allocation areas in technology to match the business strategy and resource needs….Technology and sales will continue to report to me and we will continue to improve the leverage of these teams across the company.
The company says it has nearly 60 engineering jobs open in the U.S., as well as 16 in product/design/UX and six in IT.
AOL has been losing key personnel and slashing staff lately, most recently laying off most of its AIM development team.
- AOL Promotes CFO Minson to COO to Reorganize Company [Bloomberg Businessweek]
- AOL Reorganizes Into Membership, Brand And Ad Units [TechCrunch]