Google announced an incredible statistic of growth at Mobile World Congress: there are 850,000 Android activations each day.
That’s a 250 percent growth from a year ago, when Google had 350,000 Android activations per day. They’re now reaching 300 million Android devices worldwide.
Considering that Apple left everyone behind on the tablet market with their iPads, this is a great achievement for Google. Over the last 2 years, there were 50 million iPads and 12 million Android tablets sold worldwide. With just two iPad models released, Apple sales crushed the combined number of their opponents’ tablet sales (Samsung, Sony, HTC, Motorola, Asus, Toshiba, LG, Acer and so on). Devices like the Kindle Fire are not included in these numbers.
Google’s senior vice president of mobile, Andy Rubin, said that 12 million tablets are “not insignificant, but less than I’d expect it to be if you really want to win,” and added that “2012 is going to be the year that we double down and make sure we’re winning in that space.” Doubling down tablet sales means that Google might reach 24 million tablets by the end of 2012.
However, Apple is preparing to announce iPad 3. If the rumors turn out to be true, the iPad 3 might be one of the most spectacular tablets ever — with an A6 quad-core processor, retina display and LTE — and Apple tablet sales could reach 100 million.
Users aren’t adopting an Android tablet because “there’s no organized way for consumers to recognize it as a viable platform,” despite Google’s goal of having them see it as a part of an ecosystem, said Rubin. I guess people are reluctant to buy an Android tablet because the number of apps designed for larger screens is very low. And considering that Ice Cream Sandwich (the first Android OS that unify all platforms) is not adopted by the majority of Android tablets, it’s more likely users will think twice before buying a new tablet.
The first step toward standardization was made last month at CES 2012, when Google introduced Android Design Guidelines. Now, all app developers have a set of guidelines that define how they should build an Android app.